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Global Climate Change - Water Springs and Landscape Memory
Švancárová, Rebeka ; Rynda, Ivan (advisor) ; Ulčák, Zbyněk (referee)
The subject of this master thesis is the tradition of creating human - made water springs and caring for them in the research area of protected landscape areas Kysuce (in Slovakia) and Beskydy (in Czech Republic). Both areas are characterized by the occurrence of numerous natural springs of water. People from both places have been enhancing surroundings of these springs for a long time. The creation and care of these objects have become over time a form of tradition, coupled with respect for water and nature as a whole. The aim of the thesis is to identify the shift in this tradition and what it signalizes to people. It is also about bringing the context of changes in traditions with global climate change and with changes in the human relationship and management of landscape. In order to analyze this problem, the methods characteristic for the qualitative type of research were used, such as interviews and observation, which were subsequently evaluated by means of a framework analysis. The work is a kind of microetnographic study that deals with a close group of people who are carying for such water springs in mentioned research areas. Key words: water springs, landscape memory, invention of tradition, global climate change, nature protection, thick description, Beskydy, Kysuce
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Interpretation of advertising based on using metaphors
Horáková, Miroslava ; Ivan, Michal (advisor) ; Kladný, Tomáš (referee)
This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.
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From monasteries to men. The significance of monastic architecture and its art in the New Spain of 16th century
Brenišínová, Monika ; Křížová, Markéta (advisor) ; Štěpánek, Pavel (referee) ; Marek, Pavel (referee)
In my dissertation, I inquire into the phenomenon of monastic architecture and its plastic decoration in 16th century New Spain. The aim of this work is to present Mexican monasteries and their artistic significance. In my analysis, I build on the interpretation of monastic architecture from the perspective of early colonial society, I also reflect on the individual level, assessing its impact on the conquest and colonization of America. The methodology of this research project combines analysis of historical (e.g. study of historical sources) and art historical processes (iconological analysis of E. Panofsky) with analysis of anthropological concepts (e.g. rituals of transition of A. van Gennep, thick description of Cl. Geertz, concepts of liminality, structure and communitas of V. Turner). During my PhD studies, I conducted a field trip in Central Mexico (2013), supported by a grant from the Government of Mexico. I visited and documented one hundred and sixteen monasteries and the photographic documentation is the main empirical source of my analysis which further draws from the study of historical sources and academic literature. My research primarily focuses on three aspects: 1. the monastic architecture and art; 2. the role of the monastery in the process of European conquest and colonization...
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